RSSFeed http://mickeythompsontires.com/news Kirby Fri, 11 May 2018 00:00:00 +0000 Mickey Thompson Tires & Wheels Named Official Tire of SCTA/BNI http://mickeythompsontires.com/news/mickey-thompson-tires-wheels-named-official-tire-of-scta-bni news/mickey-thompson-tires-wheels-named-official-tire-of-scta-bni 2018-05-11 Recognizing the importance of land speed racing in the historical landscape of American motorsports, Mickey Thompson Tires & Wheels has signed on as official tire of Southern California Timing Association (SCTA) and Bonneville Nationals Inc. (BNI).

The SCTA and sister organization BNI hold dry lake racing events at El Mirage Dry Lake in Southern California, as well as the annual Bonneville Speed Week and World Finals at the Bonneville Salt Flats in Utah.

“Mickey Thompson is thrilled to be a part of the excitement of dry lake bed racing as the official tire of SCTA/BNI,” said Tommy Kundrik, Motorsports Manager, Mickey Thompson Tires & Wheels. “These amazing racers and machines put our products to the ultimate test, and we’re honored to play a role in supporting this important link to racing’s past.”

SCTA/BNI states its mission is to promote land speed racing’s cultural and historical significance and protect the future of racing through educational programs, support of legislative actions and live events.

“Hot rodding is a uniquely American activity with a rich history that reflects America’s growth in the 20th century,” said Ron Main of SCTA/BNI. “SCTA represents America’s affection for speed and style in all its forms—from the Ford flathead V-8s that got things moving in the 1930s, to the Top Fuel dragsters and land speed streamliners of today.”

As the official tire of SCTA/BNI, Mickey Thompson will have a prominent presence at Bonneville Speed Week in August, as well as in the pages of SCTA Racing News, a magazine first published in 1937.

The company has a rich history in the sport of land speed racing. Founder Mickey Thompson broke the 400-mph barrier at Bonneville in 1960, and his son Danny set a record for a piston-powered vehicle with an average of 406 mph on the salt in 2016.

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SEEING IS BELIEVING: Mickey Thompson Introduces New Galleries Section on Its Website http://mickeythompsontires.com/news/seeing-is-believing-mickey-thompson-introduces-new-galleries-section-on-its-website news/seeing-is-believing-mickey-thompson-introduces-new-galleries-section-on-its-website 2018-04-06 Seeing is believing in today’s show-me world. And when it comes to high-profile projects that demonstrate the looks and capabilities of its products, Mickey Thompson Tires & Wheels knows that a picture is worth a thousand words.

That’s the inspiration behind the company’s new Galleries section on its website. Consumers can visit the galleries to see the latest Mickey Thompson tires and wheels on a variety of high-profile vehicles, with direct links to information on the featured M/T products.

The company has made it easier for customers and fans to find and research the Mickey Thompson products they admire on social media platforms. The images, which come courtesy of Mickey Thompson customers from a variety of social media channels, are separated into categories including:

• Jeep
• Truck
• Drag
• Street
• Specialty
• Heritage

“There’s no better showcase for our complete lineup of performance tires and wheels than the customers who put them to the ultimate test,” said Ken Warner, Vice President of Marketing, Mickey Thompson Tires & Wheels. “The images in our Galleries section are inspiring and entertaining, and can lead potential buyers to the information they need to choose the best Mickey Thompson products for their projects.”

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‘Rock’ Stars Head to Moab http://mickeythompsontires.com/news/rock-stars-head-to-moab news/rock-stars-head-to-moab 2018-03-23 Mickey Thompson Tires & Wheels, known for its “rock” star lineup of Baja truck tires, will be joined by friends from Rockstar Performance Garage at this year’s Easter Jeep Safari.

Mickey Thompson and Rockstar personnel are heading to the desert March 25-30 for some extreme fun and product research and development in the mountains of Moab, Utah.

Mickey Thompson has been awarded Trail Supporter status for the Tip Toe Thru Hell run on Wednesday, March 28, and the Top of the World Trail on Thursday, March 29. The company is also a sponsor of Rockstar Performance Garage, providing tires for many of the shop’s high-profile projects and event builds.

“It will be great spending some time on the trail with Nic Ashby and the Rockstar crew,” said Ken Warner, Vice President, Mickey Thompson. “We’ll be leading some exciting 4x4 adventures and are looking forward to putting our off-road product lines to the ultimate test.”

The company will also be part of the 2018 Jeep Expo Vendor Show in the Old Spanish Trail Arena March 29-30. Techs will be on hand to answer questions and help choose the perfect Baja tire model for any off-road excursion.

For more information about the Easter Jeep Safari, go to: https://www.rr4w.com/event-details.cfm?eventid=12

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Arana, Jr. first to 200 mph on NHRA drag bike http://mickeythompsontires.com/news/arana-jr-first-to-200-mph-on-nhra-drag-bike news/arana-jr-first-to-200-mph-on-nhra-drag-bike 2018-03-20 Hector Arana, Jr. made history Friday when he reached 200.23 mph during his second qualifying run at the NHRA Gatornationals in Gainesville, Fla., making him the first Pro Stock Motorcycle rider to top 200 mph. He later improved to a 201.01 mph run on Saturday, resetting the world record.

Arana, who races on Mickey Thompson ET Drag motorcycle tires, took home $10,000 from Denso Spark Plugs. The company announced the prize money prior to the race on Friday as the Pro Stock Motorcycles prepared to make their 2018 NHRA season debut at the Gatornationals.

Arana is no stranger to holding records. The experienced competitor set the previous record of 199.88 mph in 2015. The 200-mph barrier was expected to be broken in 2018.

"Congratulations to Hector and his team on their history-making run in Gainesville," said Ken Warner, Vice President of Marketing for Mickey Thompson. "There was only one last barrier to be broken, and Hector put the 200 mph digits on the board."

Mickey Thompson's ET Drag motorcycle tires are engineered for consistent performance and compounded for maximum traction, making them a top choice for Pro Stock Motorcycle racers.

To learn more, go to http://mickeythompsontires.com/drag-tires/et-drag-moto.

To see a full schedule of upcoming NHRA events, go to www.nhra.com

About Mickey Thompson Tires & Wheels
Max-Trac Tire Co., Inc., dba Mickey Thompson Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA. For more information, visit www.mickeythompsontires.com. Connect on Facebook and Instagram. Media contact: Don Sneddon, Advertising Manager, 800-222-9092, 330-928-9092 ext. 3750, dsneddon@mickeythompsontires.com.

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GO BIG: Mickey Thompson’s 31-Inch ET Street S/S is One of the World’s Largest Drag Radial Tires http://mickeythompsontires.com/news/inch-et-street-ss news/inch-et-street-ss 2018-03-13 Mickey Thompson’s ET Street S/S defined the drag radial tire, and with the release of four new fitments built for late model, high-horsepower muscle cars, Pro Street racers can now go even bigger and bolder from the street to the strip.

Built for powerful Pro Street applications that demand improved traction and the ride and handling of a radial, the ET Street S/S is now available in new P285/30R20, 29X15.00R15LT, 29X18.00R15LT and 31X18.00R15LT sizes.

Mickey Thompson is well-regarded as the innovator of drag radial race tires, and the new 31-inch ET Street S/S is one of the world’s largest.

The ET Street S/S radial pairs well with Mickey Thompson’s Sportsman S/R skinny front radial tires for drag race applications.

“The ET Street S/S is an incredible street performance tire that’s also ready for the drag strip on the weekend,” said Ken Warner, Vice President of Marketing for Mickey Thompson. “Featuring Mickey Thompson’s race-proven R2 compound, the radial handles confidently on the street and really performs at the track.”

For more information, go to http://www.mickeythompsontires.com/drag-tires/et-street-s-s

About Mickey Thompson Tires & Wheels
Max-Trac Tire Co., Inc., dba Mickey Thompson Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA. For more information, visit www.mickeythompsontires.com. Connect on Facebook and Instagram. Media contact: Don Sneddon, Advertising Manager, 800-222-9092, 330-928-9092 ext. 3750, dsneddon@mickeythompsontires.com.

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Thin to win: Mickey Thompson releases new Sportsman S/R skinny front radial http://mickeythompsontires.com/news/thin-to-win-mickey-thompson-releases-new-sportsman-s-r-skinny-front-radial news/thin-to-win-mickey-thompson-releases-new-sportsman-s-r-skinny-front-radial 2018-03-12 STOW, OHIO: March 12, 2018 - Drivers of high-horsepower late-model street cars can have a true drag race look and performance with the recently expanded Sportsman S/R front radial tire line from Mickey Thompson Tires & Wheels.

The skinny front tire solution for today's heavy muscle cars, the Sportsman S/R front radial is now available in a 28X6.00R18LT size that carries up to 1,650 pounds per tire at 95 psi. Rated at load range F and approved for 4- to 5-inch-wide wheels, the tire pairs well with Mickey Thompson's ET Street S/S & ET Street R (radial) rear tire lines for a top street performance combination.

Particularly suited for modern high-performance street cars, the Sportsman S/R radial also offers decreased weight for easier launches and quicker ETs at the track.

"Featuring a unique flamed tread pattern while providing a classic skinny tire appearance, the Sportsman S/R radial is a must-have for hot rodders and racers alike," said Ken Warner, Vice President of Mickey Thompson.

For more information, go to http://www.mickeythompsontires.com/street-tires/sportsman-s-r

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Team Mickey Thompson poised for podiums as 2018 LOORRS season nears http://mickeythompsontires.com/news/team-mickey-thompson-poised-for-podiums-as-2018-loorrs-season-nears news/team-mickey-thompson-poised-for-podiums-as-2018-loorrs-season-nears 2018-03-09 STOW, OH - March 9, 2018 - Mickey Thompson Tires & Wheels is set for a new season of Lucas Oil Off Road Racing Series (LOORRS) action. After an impressive 2017 season, which ended with a Pro Buggy championship for Darren Hardesty, Jr. and Pro 2 second place finish for Brian Deegan, Team M/T is ready to best last year's 21 total podium appearances as the 2018 season kicks off March 17 at Glen Helen Raceway in San Bernardino, California.

The 2018 LOORRS Team M/T includes:

  • Brian Deegan-Deegan finished second overall in the Pro 2 class last year after finding himself on the podium five times, including two victories. He's also one of the most decorated athletes in the history of action sports and long-time team M/T member.
  • Hailie Deegan-Hailie may be Deegan's daughter but she is already making a name for herself at age 16. Hailie finished sixth in Pro-Lite class last year, including three second place finishes.
  • Darren Hardesty, Jr.-Hardesty, Jr., was the Pro Buggy champion in 2017 and earned a podium finish 11 times out of 13 tries last year.
  • Trevor Briska-He earned a top-five finish last year in the Pro Buggy class. Briska seeks to rise up the points standings this year after getting one second place finish in 2017.
  • Eric Barron-Barron, a rising star in the Pro 4 class, looks to improve upon the 2017 season that included one second place finish.

"We continued to be impressed by this talented cast of racers. The amount of work they put in is apparent by their 21 podium finishes in 2017," said Ken Warner, Vice President of Marketing for Mickey Thompson. "As a brand producing the most dependable performance off-road tires on the market today, you expect the best. Not only does Team M/T provide that expected performance on the dirt but in their professional approach each day. We are very excited for the 2018 season to begin!"

Pro 2 drivers Eric Jacobus and Adam Dafner are also receiving partial sponsorship from Mickey Thompson.

Team M/T will compete in exciting door-to-door action, supported on-site by Mickey Thompson techs, through 12 LOORRS rounds in 2018. Broadcast coverage will be provided by CBS and MAVTV.

To learn more about Team M/T drivers, go to http://mickeythompsontires.com/light-truck-tires#sponsorships

For more information about the LOORRS series, visit www.LucasOilOffRoad.com.

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End of Winter Marks Beginning of Savings with Mickey Thompson's Spring Rewards Program http://mickeythompsontires.com/news/end-of-winter-marks-beginning-of-savings-with-mickey-thompson-s-spring-rewards-program news/end-of-winter-marks-beginning-of-savings-with-mickey-thompson-s-spring-rewards-program 2018-02-27 Stow, Ohio - Feb. 28, 2018 - Mickey Thompson Tires & Wheels is celebrating spring with a new rewards offer on the company's popular light truck and Jeep tires and wheels.

Buyers can receive up to $150 in rebates on the purchase of light truck tires and wheels from March 1 - May 15, 2018. Purchasing any four truck tires earns a $100 mail-in rebate and purchasing any four truck wheels earns a $50 mail-¬in rebate.

"The dependability and durability of Mickey Thompson's truck tires and wheels continue to impress customers," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "The Spring Rewards Program is the perfect opportunity to save money and see why Mickey Thompson truck tires are the best off-road tires on the market."

The offer is valid on Mickey Thompson's most-popular light truck and Jeep tires including the Deegan 38 series, Baja MTZp3, Baja ATZp3 and Baja Claw tires. Also included in the Spring Rewards Program, Mickey Thompson's truck wheels come with a limited lifetime warranty against structural damages and are engineered for extreme off-road conditions.

See mickeythompsontires.com/offer for details.

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Mickey Thompson Tires & Wheels Continues NMRA, NMCA Sponsorship http://mickeythompsontires.com/news/mickey-thompson-tires-wheels-continues-nmra-nmca-sponsorship news/mickey-thompson-tires-wheels-continues-nmra-nmca-sponsorship 2018-02-26 STOW, OH - Feb 26, 2018 - Mickey Thompson Tires & Wheels this year continues to serve as a key sponsor for two ProMedia heads-up drag racing series. The sponsorship commitment includes trackside support and contingency awards for the National Muscle Car Association (NMCA)-the oldest and most recognized domestic vehicle drag racing series in America-and the National Mustang Racers Association (NMRA) Keystone Automotive Ford Nationals.

"We look forward to another exciting year supporting NMCA and NMRA," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "The special partnership we've forged with ProMedia rewards drivers most of all. Our contingency program keeps money in drivers' pockets, while Mickey Thompson rubber guides them down the track on the ultimate tire for American muscle."

Mickey Thompson will offer on-site trackside support at most events, as well as contingency awards to all drivers competing in Pro, Sportsmen and various special event classes. The company has sponsored the NMCA heads-up Radial Wars class since its inception in 2014.

The NMCA Muscle Car Nationals Series starts its season March 8-11 with the 16th Annual NMCA Muscle Car Mayhem at Bradenton Motorsports Park in Bradenton, Florida. The NMRA blasts into 2018 starting March 1-4 for the Spring Break Shootout at the same location.

NMCA and NMRA each have four dedicated events and two combined events throughout the year. NMCA racers compete for the largest all-cash contingency program available in domestic street-legal drag racing, featuring payouts totaling more than $3.5 million.

For more information about the NMCA series, visit www.nmcadigital.com; or learn more about NMRA Keystone Automotive Ford Nationals by visiting www.NMRAdigital.com.

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Mickey Thompson Sponsors Horsepower Wars & the $10K Drag Shootout http://mickeythompsontires.com/news/with-a-new-top-prize-anticipation-mounts-for-2018-s-head-to-head-competition news/with-a-new-top-prize-anticipation-mounts-for-2018-s-head-to-head-competition 2018-02-26 STOW, OHIO - Feb 26, 2018 - Mickey Thompson Tires & Wheels is sponsoring the 2018 Horsepower Wars $10K Shootout, the highly-popular head-to-head building competition that pits teams against one another in a battle to build the quickest drag car - with a $10,000 budget - in just 10 days.

This year, in addition to taking home the winning car, the top team will also receive a $10,000 cash prize, making the stakes very high in 2018.

The competition kicks off with five teams receiving $3,000 in cash and $7,000 in Summit Racing gift cards to buy their car and get it ready for the dragstrip. Along the way, teams have the chance to win bonus prizes and help (or penalties) through challenges, and fans will get to watch all the action unfold online.

After just 10 days of building at the Horsepower Wars Tech Center Facility, the teams will put their cars to the test and settle the shootout during the 2018 Shakedown at the Summit presented by Mickey Thompson in Norwalk, Ohio. The team with the quickest car will take home the $10,000 cash prize and the winning car.

"The Horsepower Wars $10K Drag Shootout is one of the most exciting and innovative build battles of the year," said Ken Warner, Vice President of Marketing for Mickey Thompson. "Fans get a first-hand look at what it takes to build a drag car, and in only 10 days. We look forward to watching the talented teams battle for the best build and put it all on the line in September at the Shakedown." Mickey Thompson will supply all drag teams with Mickey Thompson drag tires.

"Horsepower Wars is an all-out automotive show where teams battle each other for victory," explained James Lawrence, CEO of Power Automedia, the parent company of Horsepower Wars. "The $10K Drag Shootout really puts top teams and builders under immense pressure to build a drag car quickly, under a reasonable budget. It's going to be a dramatic 10 days with a lot of people following it! We are excited to have Mickey Thompson as an official sponsor of the show."

Preliminary rules and applications are now available for the 2018 Horsepower Wars $10K Drag Shootout. Teams must complete applications by March 1, 2018.

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