STOW, OHIO - Feb 5, 2018 - Finding and purchasing the perfect set of tires and wheels-any time, any place-has never been easier, thanks to the user-friendly changes made to the Mickey Thompson Tires & Wheels website.

"We've freshened up our website with the auto enthusiast in mind," said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. "Whether you're searching for light truck and Jeep, street tires, race tires or wheels, our mobile-friendly changes to mickeythompsontires.com allow you to find just what you need."

The new site features a smart, contemporary design that showcases the recently refreshed Mickey Thompson brand. Featuring a stylistic focus on products and vehicles, the site speaks directly to shoppers.

Among the notable updates are two consumer-friendly upgrades:

• M/T Fast Finder-the quickest way to find tires for light trucks or Jeeps based off wheel diameter and overall tire diameter;
• Buy Now-a feature that checks e-commerce dealers for pricing and availability and can connect to the preferred site with the tires already in the cart, ready for one-click checkout.

Other highlights include an intuitive user interface that quickly takes visitors to information on the products they're interested in, and the Where To Buy section-integrated with Google Maps-that shows the dealers that have what they need.

After purchase, fans of the brand will want to return to the website regularly for updates on company news, events, race sponsorships and results, and featured builds. The Customer Service section includes links to FAQs, tech bulletins and warranty information, as well as videos and links to connect with Mickey Thompson on social media.

"Technology continues to evolve, and it's important that our online presence matches the quality and innovation Mickey Thompson Tires & Wheels is known for," Warner noted. "The updates at mickeythompsontires.com allow our customers to quickly find and buy the tires and wheels they need for their next great adventure."