Stow, OH - 10/28/16 - Make plans now to join Mickey Thompson Tires & Wheels at the company's new SEMA Show booth, #43035, South Hall.

During a special press conference scheduled Wednesday, Nov. 2 at 11:30 a.m., the company's executive leadership will announce groundbreaking plans for the iconic brand.

Media and dealers will receive a special preview of what lies ahead, along with a collectible digital press kit, gifts, and VIP access to company leadership and racing icons.

"This is truly going to be a landmark SEMA Show for us," said Ken Warner, Vice President of Marketing for Mickey Thompson. "Together, we will usher in a new era."

Meet and receive autographs from racing legend and land speed record holder Danny Thompson, as well as LOORRS Team M/T racers Brian Deegan, Ronnie Faisst, Brad DeBerti and Eric Barron, Freestyle Motocross Champion Jimmy Fitzpatrick, and celebrity CARtoons™ artist Kenny Youngblood.

Preview new products like the new Mickey Thompson Deegan 38 all-terrain tire line scheduled to debut in 2017, the 40-inch Baja MTZP3, several highly anticipated ET Drag tire sizes and more.

Feature vehicles will include an elite custom-built 2017 Ford Super Duty® heralded as the "toughest Ford Super Duty ever", as well as the Deegan LOORRS Pro 2 competition truck and the Dragzine BlownZ Camaro.

Media personnel are invited to visit the SEMA Show Media Center, room S220 to pick up an official event invitation.