STOW, OH – Enthusiasts worldwide choose Mickey Thompson Tires & Wheels for the street vehicles, race cars and trucks they drive every day. For more than 50 years, drag racers and off-road competitors have relied on Mickey Thompson to take them to the winner’s circle and into the record books.

In honor of the legendary Mickey Thompson, and his undisputed legacy, Mickey Thompson Tires & Wheels recently announced a brand refresh to help usher in the next 50 years of innovation. A new logo, dynamic graphics and vibrant colors all pay homage to Mickey and his mantra to “stand on the gas.”

The brand refresh includes a new, mobile-friendly Mickey Thompson website, featuring an easy-to-find dealer locator and “buy now” option. The new 2017 Mickey Thompson catalog is also available to download. Mickey Thompson’s Facebook page, Twitter, Instagram and YouTube channel also reflect the company’s refreshed look.

“Mickey Thompson was a visionary and led the industry in innovation,” says Dominick Wycoff, President of Mickey Thompson. “Our new look pays tribute to Mickey’s passion and legacy in the industry, as well as our continued promise to deliver the quality and value our customers have come to trust from Mickey Thompson Tires & Wheels.”

Some things, however, will never change. Mickey Thompson has been at the forefront of performance tire development from the start, and the company is taking on the future with the same winning mentality it was founded on. As such, the company is rolling out the best Mickey Thompson lineup yet – going wider, taller and faster with the broadest tire selection ever offered from the iconic brand.

About Mickey Thompson Tires & Wheels
Max-Trac Tire Co., Inc., dba Mickey Thompson Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA. For more information, visit www.mickeythompsontires.com. Connect on Facebook and Instagram. Media contact: Don Sneddon, Advertising Manager, 800-222-9092, 330-928-9092 ext. 3750, dsneddon@mickeythompsontires.com.